Start-ups are vulnerable to bankruptcy. Nine out of ten start-ups do not survive the initial moment of a downturn. Their production exceeds the available market, or worse, they do not have enough access to their target market. From the moment an entrepreneur conceiving a business, branding strategy must be the top priority. Through search engine optimization (SEO), the integrity of company’s branding can be improved and maintained.
Long-term branding is the only option
2017 market for start-ups turns out as flat-round and is the correction period of the after-bubbling in 2015. Digital marketing plays its role to strengthen business sale in this case. Companies that have established substantial contents and searchability are the ones that survive.
An online marketing strategy that brings forward value-consistency wins. Google, the search engine that has billions of users, sets algorithm that only allows authentic and credible web-contents to rank on its first pages. You must not expect your Search Engine Optimization efforts will give you direct result in a month. It takes years of labor for a start-up to achieve quality branding.
Domain age can’t be omitted when it comes to SEO. As previously mentioned, SEO works in integral with marketing strategy, and to start early for a start-up to engage with optimization of their brand, the more likely the company can keep up with global competition.
Aim for massive value post
A start-up company shall muse deeply on how its products, or service, can be beneficial to society. Massive value post (MVP) is an in-depth writing that gets the most attention on the Net. Hundreds, if not thousands of shares of that article, and netizens will get directed to have the topic occupying their minds for a period of time. Massive value post functions as a neutral press release of a company, but without your influence.
Aiming for MVP means that as a company owner, you should think of how your business appeals to the majority. Getting involved in charity project, or publishing press release that is related to the current event (for example, if your company manufactures home-use snow-melting chemicals, then press release that writes how relevant your product is to the most current blizzards is a good marketing move), increases the chance for you to get the space of an MVP. Partnering with review site, or mainstream media, to discuss your products is also an option.
Consistent with your content-marketing
As implicitly stated, MVP is an epic article, a one of a kind writing, which means its probability to happen is also small. To counter the downside of online marketing, a start-up can invest its time and capital more in content marketing.
Content marketing works by providing writings that discuss the intended product to the market. The best way to do this is by working together with SEO service providers. The tricky part is that the writings should not explicitly sell the product; otherwise, the content will be categorized as ads and loses its authenticity to the readers.
Consistent content-marketing will increase the searchability of a business and its products. This strategy also provides a more stable and gradual marketing achievement, which can always be reviewed and assessed for improvement.